WE DO DEMOGRAPHICS

TEANECK, NJ — (OfficialWire) — Contrary to popular belief, MRI pollsters do not focus most or many of our national calls, for specific surveys, in Texas and California or in the so-called "big states". In fact, we use sampling that is truly "random" and "stratified", meaning that every person has the same chance of being called upon or of being asked to share their opinion, as every other.

Unlike other polling companies, MRI is able to produce reports based on polling data provided by all of the participants, depending upon the demographics requested by our client. Every person may participate in any survey. MRI surveys never end. We do not close surveys because we recognize time and number have relevance.

In relation to our political surveys, we poll everyone, even those who might actually vote. Some polling firms only poll "likely voters" incorrectly believing that they are the ones "who actually count on these matters", but MRI considers that everyone's opinion matters. Our clients are able to obtain reports, on any survey or poll, based on any number of variables including whether or not a participant is likely to vote or not. This added information often has an influence on matters of policy that impact on all of us.

Based on this approach, MRI is able to accurately report on the mood and behavior of participants.

Contact MRI today, make news tomorrow. ™

--

Ends.

Revised: January 22, 2008